10 Ways to Design Yellow Pages Ads

Here is some common sense advice for those "unchangeable for a whole year" Yellow Pages ads

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".

Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly.

While the Yellow Pages can be excellent reference tool, they are not a red hot advertising vehicle.

Here are 10 ways to use the Yellow Pages

1 - As in all advertising, hit them with the benefits. Since people who look in the Yellow Pages are ready to buy right now, sell them on the benefits of your business or service.

2 - You don't need thick borders or extra cost color, the Yellow Pages people offer that to everyone. Look how many are on every page.

3 - The key to a sizzling Yellow Pages ad is to sell your services in print. Its about standing out by offering the solution to their problem in a way that your competitors can't match. The key is the headline. Put a headline on your ad that sells your benefits and assures the prospect will read your ad. If you have a hard hitting headline that projects a strong benefit and relates to the needs of your prospect, half the work is done. Some headlines that help you do that include:

"How to xxxxx"

"6 reasons why ..."

"Before you xxxxx 6 factors to consider" The rest of your ad should expand on the benefits you've presented in your headline and show specific ways you'll help your prospect fulfill their needs.

4 - Spell out your "Close" in simple terms. Because they are in there looking for a solution, tell them to "Call us now on xxx xxxx" you'll get more responses than you would if you simply listed a phone number.

5 - Advertise like you talk. Inject your personality into everything you write. No-one wants to read boring and stuffy legal-ease.

6 - Despite what many think, you do NOT have to include a comma and "Inc." after your business name when advertising. You don't see ads that say "Buick, Inc."

7 - The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad.

8 - Avoid Bragging - Don't boast "biggest and best". It turns people off, even if it is true.

9 - If you have a guarantee, spell it out. A guarantee will make your credibility skyrocket

10 - Remember that every business (with a business telephone) will be in the yellow pages, free, in the listings.The Yellow Pages are generally a reference tool. Design your ad accordingly

For more about Yellow Pages, get my article "15 Tips for Better Yellow Pages Ads" MailTo:15TipsYP@BigIdeasGroup.com

2005 BIG Mike McDaniel, All Rights Reserved BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps business grow with promotions, special reports, mastermind groups and seminars. http://BigIdeasGroup.com

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With Children, Life Is A Daring Adventure!

Having been a teacher and raising three children I have seen just about everything a child can throw at you good and bad and I have loved my journey with them.

When you are involved with children 24-7 you certainly get to see the different personalities and you can usually visualize what each child could be like in the future with the right guidance. And let me tell you, taking on the responsibility of raising children is something I definitely consider a daring adventure.

Most animals have their young for a year or two before they grow to adulthood and leave to make their own way, but for us, it is a commitment of 18 to 22 years!!! (Some even longer). Still, we love them even though they can behave badly sometimes.

There is a motivational poster that I love called Purpose-Boy (and also Purpose- Girl), and it states: A century from now it will not matter what kind of car I drove, what kind of house I lived in or how much money I had in the bank, but one hundred years from now the world may be a better place because I was Important in the life of a child.

We as parents really do shape their lives even though they have their own personalities; we instill in them the family values, morals and ethics.

Give the children roots but also give them wings. This is another saying on one of our motivational prints. I love these pictures and sayings because it reminds me of my grandmother and her needlepoint with her favorite quotes of wisdom, which she would pass down from daughter or son to grandchild to great grandchildren.

Raising children a worthy endeavor? I think so!

Willie Jones

Willie is a freelance writer, researcher, floral designer, and artist. Thanks very much for reading this far. Make sure you enroll in the free motivational poster drawing at http://www.artinspires.com/. All winners receive a free framed print.

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